“PUT YOUR MONEY WHERE YOUR HEART IS”

When it comes to investing, Millennials are more focused on the potential losses rather than the gains. They don’t want to risk losing their hard earned money, but one thing is certain: they prefer to be conscious consumers who choose to be loyal to brands that align with their values.

Our Solution is to remind them that with Robinhood they can do both! Unlike other investing apps that focus on gaining or losing money, Robinhood will focus on the non-monetary gains, which at the end of the day is all it takes to make any investment in life, isn’t it?

Millennials LOVE personality quizzes! That is why we will make a fun, shareable social quiz, that will help Millennials uncover their values, with a surprise reveal of Robinhood stocks that align with those values.